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| What should Tiger Woods do?; Tiger woods auto accident | |
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| Topic Started: Nov 30 2009, 03:29 PM (368 Views) | |
| Steve Wilson | Nov 30 2009, 03:29 PM Post #1 |
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When Tiger Woods ran his Cadillac Escalade into a fire hydrant and neighbor's tree over the Thanksgiving holiday break, people began wondering why he was out driving in the middle of the night. After supposedly refusing to talk to the Florida Highway Patrol on three occasions, he issued a news release that seemed to add even more to the question. He tried to put away rumors that a tabloid newspaper had carried hinting that he was having an affair. By Monday morning, the story that should have been over in one news cycle was now in its third day of leading the news. By not talking, Tiger Woods, had created a vaccuum that was being filled by rumors and worse. When he finally did talk - through the news release - it's not clear what he had in mind. He sounded like he was on the defense when a simple explanation might have gone better. The fact that he's hired an attorney - and that fact is now widely known - doesn't seem to help matters much. Is his squeaky clean reputation in danger of being tarnished? Tune in to the next sound bite later this week. |
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| CrisisMan | Dec 1 2009, 02:34 PM Post #2 |
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Today's USA Today cites a number of crisis management "experts" who have varying opinions as to what Tiger Woods should have or should not have done. Some say he's doing better by not talking to the police or media. I'm not sure that by not talking that this story is ever going to go away, though. The longer he goes without saying anything - or anything much - the more likely this story is going to hang around. My experience is that it's almost always better to talk to the news media in a crisis. If the story is going to come out - and I believe it will eventually - I think Tiger Woods would be better to have it come out on his timetable and on his terms. |
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| Steve Wilson | Dec 3 2009, 04:13 PM Post #3 |
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The crisis management "experts" still seem to be divided on whether Tiger Woods helped or hurt himself more by avoiding the news media during his current personal crisis following his accident. So far, he seems to only be talking via his web site which does allow him to control what he wants to say without taking questions. Unfortunately, though, the careful wording of his statements on the web site almost force readers to fill in the blanks themselves. Typically, I believe it is almost always better to get out front with your own story in a crisis rather than having to respond constantly to what other people are saying. However, without knowing the entire story, I would be hesitant to say whether Mr. Woods handled this the right or wrong way. As with most crises, only time will tell. |
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10:42 PM Feb 4