| Welcome to the Crisis Management Forum. We hope you enjoy your visit. This board is for the discussion of all things involving corporate crisis management: strategies, best practices, crisis plans, mock disasters, media training, etc. It is also a place to follow and discuss current crises in the news, and the news media itself. This is a forum about preparing for and managing media crises, and a place to review, critique and discuss how real crises are being managed, or not managed. This is a forum not only for communications professionals, students and educators, but for anyone who has found that the ability to manage crises is an important part of their job. Join our community! If you're already a member please log in to your account to access all of our features: |
| Tylenol recall by Johnson & Johnson; Did they act as good as before? | |
|---|---|
| Topic Started: Jan 15 2010, 09:11 PM (602 Views) | |
| Steve Wilson | Jan 15 2010, 09:11 PM Post #1 |
|
In the public relations textbooks, Johnson & Johnson is lauded for the way it handled the Tylenol crisis a quarter century ago. It has been considered the standard as to how corporations should react to a crisis: swift and deliberate. But in their latest crisis, Johnson & Johnson is being criticized for acting too slow. In announcing an expanded recall of drugs - including Tylenol - that were blamed for making people sick, the Food and Drug Administration said McNeil (J&J's consumer healthcare products line) knew of the problem in early 2008 but made only a limited investigation. The agency said about 70 people were either sickened by the odor, or noticed it. "McNeil should have acted faster," said Deborah Autor, the director of the FDA's Office of Compliance of the Center for Drug Evaluation and Research. "When something smells bad, literally or figuratively, companies must aggressively investigate and take all necessary action to solve the problem." So how did the legendary company that is lauded by PR professors and the news media for getting it right in the Tylenol crisis that hit Chicago so many years ago, get it so wrong this time? Or, is Johnson & Johnson and McNeil just under more scrutiny now than they were then? Or, even yet, did they do as good of a job then as everyone remembers? Perhaps the bar has been raised since then. |
 |
 
|
| 1 user reading this topic (1 Guest and 0 Anonymous) | |
| « Previous Topic · Crises in the news · Next Topic » |
8:49 AM May 19