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| Where is BP Going?; Strategic Messaging | |
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| Topic Started: Jul 7 2010, 07:01 PM (390 Views) | |
| John Stufflebeem | Jul 7 2010, 07:01 PM Post #1 |
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Where is BP Going? by John Stufflebeem A fundamental of crisis management for BP is to decide what shareholders, Directors, corporate executives and stakeholders want BP to look like once this disaster is turned around. Better said, what do they want the public perception of BP to be? How about the brand? I would submit that a strategic vision such as "BP is an evironmental titan in the energy field" would be a good start. An international corporation that is not viewed as greedy, unsympathetic to people, disinterested in the environment would be unparalleled. Granted job one is to stop the undersea gusher; following that would be taking care of affected people and their environment. But without that strategic vision there can be no strategic business plan to be employed by a team that reverse engineers the steps to get from today to that vision. BP officials are already displaying signs of earnest deference to "customers" rather than just the bottom line: profit. That is a good indicator if true. Now to follow through with the right team and realize being the biggest is not necessarily the best. Profit and responsibility can go hand in hand. It may just take longer to realize return on investment, e.g. take the long view. In this case, it would be worth it. |
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| Allison Combs | Jan 24 2011, 08:52 PM Post #2 |
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Not sure where BP might be going in 2011, but it looks like its former CEO might be looking for a new job at Glencore which might be going public as early as April. Christopher Helman writes that the word is "that (Tony) Hayward is set to take a position on the Glencore board.," adding, "For all of Hayward's gaffes last year, the oil spill brought a sad departure to a guy who had proven at least nominally able to lead one of the world's biggest and most complicated companies." He adds that BP and Glencore have a lot in common. For more, go to Helman's blog @ http://blogs.forbes.com/christopherhelman/2011/01/24/bps-hayward-would-be-a-great-fit-at-glencore/?partner=yahootix |
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8:51 AM May 19