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| Social Media as a Crisis Management Tool | |
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| Topic Started: Nov 2 2011, 08:57 PM (388 Views) | |
| Steve Wilson | Nov 2 2011, 08:57 PM Post #1 |
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Facebook, YouTube and Twitter all seem to becoming new tools in responding to crisis situations. The question is: How important are they in crisis management strategies today and how is the best way to use them? We'd be interested in your responses. . |
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| Allison Combs | Mar 3 2012, 11:00 PM Post #2 |
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Just came across a "crisis" today where a manufacturer of consumer products was being hit not only on national TV, but on YouTube, Facebook, and Twitter. When consumers get mad, they strike from wherever they can. My thought is you have to strike back from the same place. If you're being attacked on YouTube, you have to respond on YouTube. If people are going wild about what you are doing on Twitter and Facebook, you have to be there, too. Any thought that the media today includes just the traditional media, i.e, TV, newspapers, cable, etc., is just out of date. |
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| Steve Wilson | Mar 9 2012, 09:12 PM Post #3 |
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I couldn't agree with you more. You definitely cannot ignore the social media. I had two meetings this week that involved reactions to real or anticipated crisis situations. In both meetings, the conversation gravitated to how we could use the social media to our advantage. The overall feeling is not whether you use the social media today, but how. The one thing I took out of this past week is that what was the accepted response on YouTube or Facebook today is already outdated. You have to be ahead of the curve and be ready to go with what works today, not yesterday. And, you have to be ready to launch whatever you are going to do with the social media immediately. |
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| clouthier | May 16 2012, 10:43 PM Post #4 |
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I appreciate with you. I am running social media business and crisis helps me a lot. Receiving lots of response. |
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8:56 AM May 19